Collection: Monique van Heist

Monique van Heist’s collection Hellofashion was launched in spring 2009, as Monique van Heist’s personal statement on her own fashion company. Hellofashion is a continuous collection of ‘Monique van Heist-classics’ by which she sets out to challenge the fashion system. This permanent and over time growing collection of garments, accessories and lifestyle products like furniture and recipes is available for an unlimited time. Monique van Heist’s concept of Hellofashion, 90 contemporary designs, ended spring 2019 after 10 years.

Luckily the Hellofashion archive continues to exist and a number of bestsellers have returned to the new collection, in cool new fabrics, colors and a twist to the design.